According to media reports, supply chain interruptions harm international enterprises.

Bloomberg reported on Sunday that several seemingly innocuous goods have increased in price or are

difficult to find over the past few months and firms are finding it difficult to provide customers with substitutes.

The issue has been attributed to a constrained global supply chain, which is being exacerbated by a slew of issues, including unfavorable weather, the Covid-19 outbreak, geopolitical tensions, and recovering demand.

Beer drinkers in Germany are currently experiencing a bottle shortage, in part due to the conflict in Ukraine, which prevents brewers from obtaining glass. According to media reports, the country’s breweries are pleading with customers to return their empties because they are already paying more for power and barley.

As farmers explore abandoning corn in favor of more lucrative crops, popcorn has become a concern for American moviegoers. Paper bags, cups, and lids have all been in short supply when it comes to popcorn containers.

Vegetables haven’t been spared either; due to a lettuce shortage in Australia, KFC had to substitute cabbage for lettuce in its burgers. Due to a shortage and the rising cost of using gas to heat greenhouses, McDonald’s in the UK was forced to restrict tomatoes, using one slice rather than two. Due to sluggish shipments and a global potato shortage, the fast-food juggernaut was also forced to stop selling large-sized fries in several nations.

According to reports, waffle hash has taken the place of fries at KFC restaurants in Singapore. Social media users in Kenya have demanded a boycott of the fast-food restaurant because it does not utilize locally grown potatoes.

Japan has experienced a produce shortage as well, forcing restaurants to remove some meals from their menus.

The vice president of supply-chain strategy at Coupa Software, Madhav Durbha, asserts that company executives need to reconsider how and where they produce and source their products. According to him, they can lessen potential delays, lost revenue, and “continuous firefighting” to handle shortages through new technologies and improved planning.

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