With a focus on upending the Democratic presidential primary and advancing the party’s field and digital infrastructure, the Republican National Committee has finalized its senior personnel for the 2020 election cycle, the party informed POLITICO.
RNC Chairwoman Ronna McDaniel said in a statement on Friday that “our team will be working hand-in-glove with the Trump campaign to ensure President Trump is re-elected and to build our Party in 2020.” The RNC leadership team consists of a combination of internal promotions, external appointments, and individuals who are continuing in their positions from the 2018 cycle.
As the party tries to agitate the Democratic presidential primary, Michael Ahrens, the RNC’s fast response director for the 2018 cycle, who brought a “troll the libs” style to his work, will be promoted to communications director. Mike Reed, who served as the GOP’s Senate committee’s research director last cycle and played a significant role in Elizabeth Warren’s 2012 campaign, will serve as the RNC’s deputy chief of staff for communications.
To track the Democrats running for president in South Carolina, Iowa, and New Hampshire, the RNC and America Rising PAC have teamed up. The RNC’s research staff is busy developing video libraries and opposition research under the direction of Joe Ascioti, a former assistant research director.
The RNC’s actions are a part of a bigger initiative to work in tandem with the Trump reelection campaign rather than as completely independent organizations. According to POLITICO, the two organizations are consolidating their field and fundraising efforts under the name Trump Victory. The Trump Make America Great Again Committee (internally known by its abbreviation TMAGAC, which RNC officials pronounce “T-Magic”) has had four days with small-dollar donations exceeding $1 million, according to the RNC, demonstrating the effectiveness of their joint efforts in 2019.
Since Trump’s inauguration, the joint fundraising committee has also gained over a million new small-dollar online donors and, according to the RNC, has raised over $2.8 million from content about the most recent State of the Union speech. The party’s chief financial officer for the 2020 election cycle will be Josh Fisher, the former CFO of the Freedom Partners Chamber of Commerce, with Sarah Robinson continuing in her capacity as finance director. The new chief digital officer, Kevin Zambrano, will oversee online fundraising.
The party will back the Trump campaign through its data operation, which it has invested more than $250 million in since 2013 and which Democratic National Committee leaders have been attempting to match. This support will come in addition to fundraising and grassroots activity. To continue, Ellen Bredenkoetter will speak on the data director role
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