In the crowded field of advertising companies marketing their services to Democratic candidates and causes, Declaration Media is the latest.
With a “screen-agnostic” mindset shaped by their experience in recent high-profile political battles, three seasoned Democratic campaigners are starting a new media company.
Meredith Kelly, the former director of communications for Sen. Kirsten Gillibrand’s presidential campaign and the Democratic Congressional Campaign Committee, joined forces with AJ Lennar, a longtime ad creator who previously worked for the Democratic firm GMMB, and Trey Nix, a former campaign manager and adviser for North Carolina Gov. Roy Cooper and the Democratic Governors Association. Together, they formed the new company, Declaration Media.
In the crowded field of advertising companies marketing their services to Democratic candidates and causes, Declaration Media is the latest. High-profile Democratic officials have given their support to the new endeavor; Cooper called Nix “instrumental” to his victory for endeavor the governor, Gillibrand praised Kelly’s “smarts, strength, and loyalty,” and Jaime Harrison, the new chair of the Democratic National Committee, said Lennar was one of the party’s “best storytellers.”
However, they pointed out that there is a risk for advertisers that voters would begin to ignore the frequently recognized political ad clichés, and that the national political climate now influences more elections than ever. Their most recent campaign experience illustrates that charisma and real-life tales are increasingly what allows political campaigns to succeed.
The bull—- meter among people is at an all-time high right now. For a political contender, Lennar added, “it’s the kiss of death” when that goes off.
The Democratic Party’s dispute over whether to invest campaign funds in TV or online media was also referenced by the founders of the Declaration Media. Despite claiming to be primarily a TV firm, they claimed that advertisers needed to be aware of the contemporary digital media ecosystem and adaptable enough to change their strategies to reach the greatest number of people in a given region, not because one form of advertising was inherently superior to another.
There is occasionally a misconception that each of these media is more potent than it is, according to Nix. There’s a myth that if you run a TV ad, everyone will know your name within a week. And things don’t work that way. And occasionally there is a notion that Facebook is so strong that you can invest your money there and succeed.
The larger point—that the response will vary depending on the situation or the time—is lost if one gets sucked into the discussion of whether the medium is the most effective for reaching voters, according to Nix. Then, he continued, “you can have an intelligent discourse about how to win.”
As a female co-owner and voice in the still largely male-dominated advertising sector, Kelly expressed her excitement about the firm’s start, portraying it as a political necessity for Democrats.
Kelly declared, “If you’re a Democrat seeking to win elections, you need to appeal to women – period.” And your team needs to have a variety of viewpoints. I’m not the first or the last female ad agency owner, but I think there are far too few of us.
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