Facebook’s 2 billion daily users will soon be able to more easily browse the postings from their friends in chronological order thanks to a new upgrade.
California’s MENLO PARK (AP) — Facebook’s 2 billion daily users will soon be able to more easily browse the postings from their friends in chronological order thanks to a new upgrade.
The company’s newest effort to keep users returning to its social network amid rising rivalry with its trendier rival TikTok is a new function.
The Thursday announcement of reforms will present two distinct viewpoints. When users first open the Facebook app, they will see the standard news feed with postings chosen by an algorithm, according to the company, to emphasize subjects and friends most likely to appeal to each person’s tastes and interests. Reels, Facebook’s version of TikTok, will be available to view on the main feed of the newly renamed “Home” area.
However, many users have complained about the feeds that Facebook forces on them, and the Menlo Park, California-based company’s detractors have criticized the algorithm for amplifying false content and fostering divisive echo chambers.
With a new Feed tab on the shortcut bar in both the iPhone and Android versions of its mobile app, Facebook, owned by Meta Platforms, is making an effort to allay such worries.
Users can choose a chronological presentation of their Facebook favorites, Facebook groups they have joined, or feeds that just include postings from all of their Facebook friends in the order they were shared after clicking on the Feed tab.
The new feature is intended to respond to user complaints that they have been missing out on intriguing posts because Facebook’s algorithm has been excluding them from their feeds.
Making sure users don’t miss their friends’ postings on Facebook is one of the most often requested improvements, according to the Facebook creator and CEO of Meta Mark Zuckerberg.
Facebook is offering users greater control at a time when it has struggled to expand, in part due to the popularity of TikTok and other social media platforms, particularly among younger generations. Because of this stagnation, corporate parent Meta is having a harder time increasing its revenue from the digital adverts that display on users’ feeds.
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