Plans for Four Seasons’ global expansion

More than 60 new projects are currently under construction at Four Seasons Hotels Inc. as the business widens its geographic reach.

J. Allen Smith, CEO of Four Seasons Hotels and Resorts, states that finding the right locations and working with the right partners form the basis of their development strategy. “As a management company, it is crucial that we find owners and investors who will grow with us and share our long-term vision and values.”

According to a company statement, roughly a quarter of the company’s investor/developer partners own multiple Four Seasons.

In the past three years, the company has opened a dozen new hotels in places as diverse as Baku, Shenzhen, Baltimore, and Serengeti. New buildings will debut in a number of locations in the upcoming year, including Moscow, Johannesburg, Orlando, and Dubai.

According to Scott Woroch, executive vice president of Worldwide Development, “our strategy is multifaceted: we are targeting destinations where our guests want to go, as well as those markets where we want to establish a local presence.” At the same time, we are constantly looking for ways to strengthen our position in the places where we are already active.

The company revealed plans for an expansion in Brazil last month, including the addition of three new properties.

According to a company statement, plans for the following two years include opening a luxury resort within the Walt Disney World Resort in Florida, expanding into the African continent, opening a second location in Russia, expanding into the Middle East with its first locations in Bahrain and the United Arab Emirates, opening new locations in India and Korea, and continuing to expand into China’s top business and tourist hubs.

The growth of Four Seasons is based on rebranding hotels that have already been operating under another brand. The company also intends to keep emphasizing residential opportunities, as primary, secondary, and vacation homes make up two-thirds of the projects currently under development.

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