The Crown, which is Toyota’s top-selling vehicle in Japan, is now available in markets all over the world, including the United States. Toyota’s chief executive, Akio Toyoda, stated that the business aimed to sell 200,000 vehicles worldwide each year in 40 different countries.
Japan (AP) — The Crown, which is Toyota’s top-selling vehicle in Japan, is now available in markets all over the world, including the United States.
Akio Toyoda, the company’s chief executive, told reporters on Friday, “I’m so thrilled to announce today that this new Crown family of vehicles will be sold not just in Japan but globally for the very first time.”
A vehicle that might be our greatest accomplishment.
The 16th generation Crown will go into production in January and will be available in four different configurations: a hybrid crossover, a sedan that most closely resembles the Crowns seen in Japan, a sport-utility vehicle, and a wagon crossover dubbed the “estate,” according to the manufacturer.
Toyota Motor Corp. plans to sell 200,000 cars worldwide each year after the Crown goes on sale in 40 countries. In Japan, the least expensive model costs 4.35 million yen ($31,000).
The largest automaker in Japan, Toyota, sells around 10 million cars annually all over the world. It boasts a well-known luxury brand called Lexus, whose entry-level vehicles cost roughly $35,000 in the United States.
With the first sedan going on sale in Japan in 1955, the history of the Crown paralleled the development of Toyota and the modern Japanese economy. Over the years, the slogan “Some day a Crown” has been used. However, the vehicles are not well known internationally.
The Crown was dubbed “the pride of Japan” by Toyoda. His grandpa, Kiichiro Toyoda, who founded the business, came up with the name.
Nothing would make Toyoda happier than for the world to love Japan’s Crown, he declared.
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